How to Sell Insider List Management Tools for Public Company IR Teams

How to Sell Insider List Management Tools for Public Company IR Teams Managing insider lists has become a critical compliance requirement for public companies. Investor Relations (IR) teams are often responsible for ensuring these lists are up-to-date, accurate, and audit-ready. However, many companies still rely on spreadsheets or manual processes, opening a significant opportunity for specialized software vendors. In this post, we’ll walk through how to effectively sell insider list management tools to public company IR teams and maximize adoption rates. Table of Contents Why Insider List Management Matters Key Challenges IR Teams Face How to Position Your Tool Sales Strategy Tips Helpful Resources Why Insider List Management Matters Public companies must comply with regulations like the SEC's Regulation FD and the EU's Market Abuse Regulation (MAR). Insider lists help track who has access to material non-public information (MNPI) at any given time...